An important milestone in the development of the digital out-of-home industry has been set by the founding of the Out-of-home Video Advertising Bureau (OVAB) European chapter on November 13, 2008 – the first European centric representative of the interests of providers and suppliers of audio visual media at POS and POI.
OVAB Europe is the central point of contact and information source, as a single issue supplement to the existing digital out-of -home industry, for all concerns of industry partners and
system providers in this industry. The stated goal of the association is to show case the technological, commercial and creative potent ial of the out-of – home segment and to establish uniform industry standards while strengthening the European centric dialogue between manufacturers, service providers and the advertising industry. By actively exchanging ideas and experiences, the partnership betw een OVAB Europe and OVAB USA greatly contributes to this endeavor.
By working together, the grow th market of the digital out-of – home segment shall be better posit ioned in the future w ithin the discussion of marketing and distribut ion solut ions. This
will also promote exchanges of information regarding the attributes of various European markets. Here the pr imary focus is to determine the benef it and potential of a distribution
channel for the digital out-of -home industry as part of the integrated multi-channel strategies.
The goal is to improve the signif icance of the digital media at POS and POI in communication and to ensure that the new medium has a f irm place w ithin the marketing mix. The bureau arose out of the need for representation of European centric interests, something that had not existed beforehand. We have enlisted the follow ing well-known companies as founding members of the bureau:
- Neo Advertising
- Invidis Consulting
- ECE Flatmedia
- IBM Deutschland
- NEC Display Solut ions
- Minicom Advanced Systems Ltd.
OVAB Europe e.V. i.G.
i.Hs. Neo Advertising
For press inquiries contact:
Oliv er Schwede
inv idis consulting GmbH
Rosenheimer Str. 145e
Tel.: +49 (0) 89 2000 416 13
Fax: +49 (0) 89 40 26 92 29
Email: oliver.schwede@inv idisconsulting.de
The Board of OVAB Europe consists of Dirk Hülsermann (Chairman or President), Ronni Guggenheim (Vice Chairman) and Richard Malley (Treasurer).
With Dirk Hülsermann, we have a f irst-rate expert in the industry as founding president. Hülsermann worked in several management functions w ithin multinational
companies such as Kyocera and Mitsui Europe, among others. He established himself as an expert in the advertising and media industry. Against this backdrop, the internat ionally
active media company Neo Advertising w as able to acquire him in 2008 as Director Business Development. In his capacity there, Hülsermann is pushing the rapid growth of the
Swiss Neo Media Group and focusing the company in its quest to become the leading provider in the Digital Signage segment.
Hülsermann: “Today marks an important date in the still short history of the digital out-of home industry in Europe. The market for digital exterior advertising is grow ing fast in
Western Europe, an average of 32 percent yearly (CAGR). This means net advertising sales w ith digital exterior advertising w ill quadruple by 2012 – f rom 158 Million Euros (2007) to 626 Million Euros in 2012*. With OVAB Europe, an industry w ith such a tremendous future in f ront of it now receives the representation it deserves by the entire industry.
I am very proud that w e were able to assemble such an impressive group of companies in the digital out-of -home industry for the founding of the association. I am thankful for
the conf idence expressed in me – it brings me enormous pride – by the founding members in selecting me as founding president. I w ill carry out my duties in the interest of the digital
out-of -home industry w ith the utmost enthusiasm and determination“
About Ronni Guggenheim:
Ronni Guggenheim is highly experienced in Digital Signage and is now a member of the Board of OVAB Europe. In his capacity as president of Minicom Europe, a pioneer in the Digital Signage industry and leading manufacturer of Last Mile Solutions for Digital Signage, Ronni is at the forefront of this ever-growing market and he has actively moved the industry forward. He has a wealth of contacts in his management function and is closely connected to all areas and important companies and will capitalize on these connections in his capacity as a member of the Board.
About Richard Malley:
Richard Malley was previously Managing Director of the YOC AG in Berlin. Since its founding, he was responsible for the strategic development of the company and for national and international distribution. Before that he worked at CIAO.COM AG in Munich in its International Business Development/Distribution group. After completing his studies for his BA in international business/marketing in New York and Brussels, he worked at Kynast AG in New York and subsequently at Emmerson Communications AG in Frankfurt/Main. Richard Malley is responsible at flatmedia for the distribution and strategic business development.
More information about the association can be found at www.ovab.eu