The Out-of-home Video Advertising Bureau Europe (OVAB Europe) announces two new members. Effective immediately the software provider BroadSign International and the information logistics company INFOX also belong to the association.
BroadSign International is based in Canada and sells software around the globe for digital signage networks. INFOX targets its offers for advertising media production to the tourism industry: all of the around 16,000 travel agencies in Germany and the around 300 vendors of counter advertising and consumer advertising work with INFOX in this segment.
„BroadSign International and INFOX are among the biggest players in their segment. With their expertise they will help to enhance the importance of out-of-home media in Europe as
well,“ says Dirk Hülsermann, the Chairman of the Board of OVAB Europe and also the Director of Business Development International at Neo Advertising.
In order to enhance the importance of digital out-of-home media in Europe, OVAB Europe was founded in November of last year under Hülsermann’s leadership with the aim of
examining the technological, economic and creative potentials in the out-of-home segment. Hülsermann explains the association’s purpose as „to promote the development of
uniform standards in the industry and ensure that the Europewide dialogue between manufacturers, service providers and the advertising industry is more intensive,“
The founding members of OVAB Europe include Neo Advertising but also ECE Flatmedia, IBM Deutschland, invidis consulting, PHILIPS, NEC Display Solutions and Minicom.
OVAB Europe is supported by OVAB USA, which was founded in 2006 and currently has around 40 members.
About OVAB Europe:
OVAB Europe is the first independent Europe-wide representative of the interests of vendors and service providers for audiovisual media at POS and POI. The association is an extension of the existing organizations in the digital out-of-home media industry and concentrates exclusively on the digital out-of-home media segment in this capacity. The association is a central contact point and information source for all the interests and concerns of industry partners and system providers in this segment.