Have you ever asked yourself how the Digital Signage business is feeling at the moment and what will be in six month? Pretty soon we will have the answer for this important question. OVAB Europe is currently questioning industry professionals all over Europe.
With the intention to create the first index for the digital out-of-home media nearly 500 market participants in the hardware, software, infrastructure, service, network operation and advertising sectors from all the relevant European countries or regions are questioned about the industry performance. The index is called the ‘European DooH Business Climate Index’ (DBCI) and will be surveyed on a quarterly basis.
All DBCI participants will evaluate two points which, taken together, will produce the index; firstly, the cur-rent economic situation and secondly, the expected development in the next six months.
To assure that we include all important companies in the different countries and regions an advisory board was set up with local experts.
The advisory board is led by Adrian Cotterill the well known UK-based independent Consultant and founder of DailyDOOH.
In the first step Adrian will also represent Turkey and Poland. Every member if the Advisory Board is respon-sible for a certain market.
His fellow members are:
- Denis Gaumondie / Independent Consultant and Founder of ooh-TV.com (France)
- Roi Iglesias (Spain)
- Giuseppe Andrianò / Founder of Think and Make it! Group and Linkedin “Digital Signage Italia” Group Manager” (Italy)
- Carsten Hollose / Independent Consultant and Founder of Hollose Consulting (Scandinavia)
- Tom Ringhs / Marketing Manager MMD (BeNeLux)
- Szabolcs Botond / Chairman of Digital Signage Association Hungary (CEE)
Dirk Hülsermann, President of OVAB Europe, com-ments on the project: “DooH media has a huge poten-tial which we are not yet able to express in specific fig-ures to commerce to the media. The DBCI will change all that. With this index, we can create transparency, which will help develop the sector as a whole. This will give us valid figures without the participants having to reveal business secrets.”
The first results will be released end of July. The feedback from the industry is enormous and more than 50 percent of all companies questioned in Germany, Austria and Switzerland entered the survey.
This is a pretty good start and the advisory board will work on a roadmap and measures to increase the number of participants.
More information about the index can be found on www.invidis-research.de .
If you want to participate and support this project send an email with your company data and your address to: DBCI@ovab.eu
The DooH Business Climate Index will be surveyed on a quarterly base