After the huge success of the first DOOH Business Con-ference during the ISE in February this year, OVAB Europe has decided to support this important European event.
The conference next year is being put together by invidis consulting and OVAB Europe and will be the starter for Integrated Systems Europe tradeshow. The conference runs from 1st to 2nd February 2010 at the Amsterdam RAI.
Munich-based invidis consulting will develop the Confer-ence program and assist promoting the event. ISE also noted that it was “delighted to announce that the Conference will be supported by OVAB Europe”
Mike Blackman, Managing Director, Integrated Systems Events says “Of the 564 companies who exhibited at ISE in 2009, more than half were in the digital signage busi-ness – making our show comfortably the largest digital-signage marketplace in Europe. Our first DOOH Business Conference raised the profile of ISE substantially within the advertising and creative content communities, and we believe our new partnership with invidis will allow us to build further on this foundation.”
Dirk Huelsermann, Chairman of the Board of OVAB Europe, commented “ISE’s DOOH Business Conference is already the leading event for our industry in Europe. So, for us, it is the logical next step to support and partici-pate in next year’s Conference, and introduce our Asso-ciation to all relevant players in the business.”
Florian Rotberg, Senior Project Manager, invidis consult-ing, noted “Having attended the inaugural DOOH Busi-ness Conference this year, we were struck by the high quality of delegates and the enormous interest gener-ated not just by the Conference program, but also by the ISE tradeshow itself. For 2010, we will use our huge ex-perience of the DOOH market to ensure that the pro-gram is more valuable than that of any other pan-European event.”
Further details of the 2010 Conference program will be announced shortly, along with key speakers and pricing details.