In a few weeks, the first official meeting will be held under the auspices of the OVAB Europe in Munich. From the 20th to the 22nd of October DooH will dominate the Bavarian capital city. Three days in which representa-tives from different sectors will shape the future of the digital out of home media through workshops and lectures. In addition to the association meetings and the conference program there will be a workshop on the “Audience Metrics Guidelines” given by OVAB US. Read more in the current issue of the OVAB Europe Newsletter.