Interview with Dirk Hülsermann

German magazine Horizont published today very interesting interview with Dirk Hülsermann, Director of Business Development at Neo Advertising and president of OVAB Europe. Title of the article is “Gold-digger mood is dominating the market” is more than indication of what is the interview about… more

“Eleven members of the Out-of-home Video Advertising Bureau have completed their first audience-research studies in conformity with OVAB’s new audience metric guidelines, published last year. While most big DO networks have previously conducted proprietary audience studies with third-party research firms, this marks the first time that they agree on the underlying metric.”…more

The conference will provide insights into trends & driver of communication, customer expectations and benefits regarding digital signage and the potentials for 2010. Each presentation will be introduced by a 5-minute market snapshot to give all attendees an overview about the economic key facts, competitive environment and the usage of digital signage. more…