Digital display screen advertising at the point of sale considerably boosts sales and brand awareness.

According to a new consumer survey by the Nielsen research firm on “Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores,” digital out-of-home Media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 percent in additional sales through the use of DOOH media. At the same time, display screen advertising at the POS considerably increased brand awareness: While previous studies on the effectiveness of POS advertising media showed only a slight increase in brand awareness (unprompted), the in-store TV tested here yielded a remarkable increase in awareness and recall rates of up to 14 percent (unprompted) and 31 percent (prompted). more…

Meet and network with the global DooH industry decision makers -
ISE DooH Business Conference 1-2 February 2010 in Amsterdam

Opinion leaders of the DooH Business from Intel, JC Decaux, Microsoft, NEC, PQ Media, Broadsign and many more meet at the upcoming ISE DooH Business Conference supported by OVAB Europe. A premium speaker line up offers presentations to all aspects of Digital out of Home. Keynotes by some of the leading industry players will draw the path for the breakthrough of the industry,

Register today and catch one of the last delegate seats available

Patrick Quinn about the Digital Signage and DOOH Industry.

OVAB Europe presents the upcoming ISE DooH Business Conference 1-2 February 2010. Patrick Quinn, Founder of PQ media will present at the conference details about the global DooH market forecast 2009-2014. Following a short interview with Patrick Quinn a week before the conference.

Patrick Quinn, can you give us a brief overview about the PQ Media services and your references in media research?

PQ Media is the leading provider of global media econometrics covering all 20 media and communications segments and more than 100 sub-segments, and pioneer of alternative media. Our experienced management team and analysts are mapping the next frontier of media. PQ Media has helped top executives at leading media companies, financial institutions, agencies, brands and management consulting firms by providing accurate forecast models for media spending and usage, predicting key trends and pinpointing opportunities for growth. Through our custom research, syndicated reports and proprietary methodology, PQ Media provides clients with unbiased insights and actionable strategic intelligence they can’t find anyplace else. more…