DOOH –Breakdown or Breakthrough?

During this years ISE DOOH conference in February Dirk Hülsermann gave an interisting overview over the recent M&A activities in the DOOH sector. From his point of view this activities are an indicator that the interest in the new media is still growing and will speed up in the next month – despite the fact that the overall economy is still shaken by the problems in the finance sector. Furhtermore Hülsermann stressed the developments in the mobile sector and advised to watch those developments carefully. The full presentation can be downloaded as a PDF file if you follow this link >> DOOH –Breakdown or Breakthrough?