The Digital Signage Guided Tour is co-organized with OVAB Europe and will start at the Digital Signage Showcase (booth 10N116). This Tour is an educational framework designed to help visitors understand the full digital out-of-home experience on the ISE show floor and to provide them with an overview of selected exhibitors, following the path of the digital signage supply chain, outlining how the various pieces fit into the overall digital signage puzzle.
Mike Blackman, Managing Director of Integrated Systems Events, says: “As the market for digital signage continues to grow, so it has become an even larger part of our event. ISE now offers a greater number of digital signage exhibits and solutions than any other European tradeshow. The Digital Signage Showcase and Guided Tour were a great success at ISE 2010, and we are delighted to be working with Minicom Digital Signage and OVAB Europe again in helping to make these important events happen.”