Member News

LG Electronics Announces BroadSign Alliance

Recognizing the complexity of delivering complete turn-key digital signage solutions, LG Electronics USA has selected BroadSign International as the software provider for its newest digital signage solution, SuperSign Premier-s. (CKoller)

 

The alliance with BroadSign is designed to make it easier for small and medium-sized businesses (SMBs) to deploy and manage digital signage networks and is expected to further enhance LG’s hardware and solution position.

LG’s SuperSign Premier provides compelling content offerings that SMBs can use right out of the box. SuperSign Premier’s user interface (UI) is based on BroadSign’s core SaaS technology and has a customized LG UI specifically designed for SMBs deploying networks of 25 players or less. The hardware package consists of an LG flat panel display (model M4214C) and the LG NC2000 media player that provides access to content management software and starter templates as well as news and weather feeds. SuperSign Premier also is supported by 48-hour on-site hardware swap, technical support and convenient monthly financing.

“Software is a critical component of any digital signage solution and is the impetus behind establishing strong relationships with leading third-party software developers,” said Jeff Dowell, vice president, Digital Signage, LG Electronics USA. “BroadSign has best-of-class software that, combined with LG hardware, will provide SMBs with the technology solution they need to get up and running quickly.”

Brian Dusho, CEO, BroadSign International, said, “To win over small and medium-sized businesses, a digital signage system should be easy to use, yet versatile and powerful in the back-end. LG’s all-in-one solution resolves this challenge and will make a big impact on the market. BroadSign software is an integral component of LG’s total solutions package, and we are excited to be part of this great product.”

Dowell explained that SuperSign Premier is supported by a variety of key content provider partners, led by CNN. LG enjoys a long-standing alliance with news leader CNN, which provides more than a dozen news and entertainment feeds that can be easily and quickly integrated by the end user.  LG is also teaming with iStockphoto, which offers easy, affordable and royalty-free photos, illustrations, video, audio and Flash files.

SuperSign Premier also offers direct access to LG’s “Certified Content Providers” (CCP) that offer custom content creation services optimized¬†

for the SuperSign Premier system. Initial LG CCP providers include Aspect Productions, Alchemy, Blue Pony and Saddle Ranch Productions.

Arbitron Completes First Audit of BroadSign Digital Signage Proof-of-Play System Using Its Portable People Meter Technology

Arbitron Inc. has released the results of the first full audit of the proof-of-play component of BroadSign’s digital signage software using its Portable People Meter(TM) (PPM(TM)) technology. BroadSign International is a leading worldwide provider of software for managing digital signage (digital out-of-home) networks.

The audit determined the overall proof-of-play accuracy rate of 99.64%. The results were obtained by processing over 210,000 commercial plays detected by PPM devices, which were placed for several weeks at locations operated by multiple BroadSign-powered digital signage networks in the U.S. and Canada.

For the purposes of the audit, Arbitron randomly selected a sample of screen locations with various configurations that included both “audio” and “no audio” programming and screen-level and player-level reporting.

The audit involved the following digital signage networks: Anuncio Digital Media, Seen My Ad and Neo-Traffic .

“There has been a lot of progress lately in developing audience metrics for digital signage. However, screen audience numbers mean little to advertisers if you cannot prove first that their ads played as scheduled,” says Brian Dusho, chief executive officer of BroadSign International. “By having Arbitron audit our proof-of-play reporting system, we are giving our client networks an added level of confidence in the accuracy of their campaign reports, which helps them justify ad rates and negotiate with advertisers.”

George Brady, vice president, Out of Home Services, Arbitron Inc., said, “For this new medium, our Portable People Meter technology provides an auditable proof-of-play system that equips digital out-of-home networks with an independently verifiable means of ensuring that advertiser’s schedules are played as contracted.”

Arbitron’s survey marks the beginning of the series of annual audits to be conducted for BroadSign International. The PPM technology-based proof-of-play audit by Arbitron replaces manual monitoring of screens with advanced technology, making the task of verifying advertising compliance more affordable for digital signage networks.