Member News

iDklic chosen to launch Visit Brussels TV

iDklic has been selected, amongst many competitors, to create a new television channel for VisitBrussels, the Brussels Regional Tourist Office. The concept will see iDklic in charge of the project’s hardware, software, monitoring the network and selling advertising. (CKoller)

Visit Brussels TV will be deployed in over one hundred and fifty 3* 4* 5* star hotels and other tourist attractions around Brussels. Amongst the partnering organizations are famous Accor and Starwood Hotels, with chains such as Le Méridien, Sheraton and Four Points.
iDklic is said to have been chosen for its superior technical solution which allows them to integrate any existing television network or hotel , and to create their very own TV channel at a very low cost. Behind this concept lies iDklic’s competency to create a TV channel from a digital signage system using their well-known iD Media Screen solution.
The Brussels-based agency doesn’t want to reveal too much on the concept quite yet, as it believes it has the potential to be very popular in other European cities – and doing so would disclose important information to its competitors.  More informations, details and pictures will follow after the launching of the project
Jean-Charles Figoni, iDklic’s CEO, is very excited about the new project: “it’s a great opportunity for us to get visibility all around Brussels. And with its potential to be deployed in other large cities in collaboration with tourist offices, we’ll be able to reach out even further! It’s a great concept, allowing each city to creates its own affordable TV channel.”
Visit Brussels TV, which will be launched in september 2011, should be able to reach out to 2 million contacts per month.