Neo Advertising, the Swiss leading DOOH operator, has entered into a long term exclusive agreement with Balexert, one of the most important Swiss shopping malls, to install and operate a Digital Branding Zone.
The Digital Branding Zone will be installed in the newly built section of the shopping mall and will be inaugurated on the 4th of July 2011. The Digital Branding Zone is made up of 28 LCD screens of 46 inches controlled by Broadsign and embedding Intel AIM, the BroadSign newly integrated audience measurement solution.
The branding zone is commercialized by Neo Advertising Geneva and Zurich teams to Balexert tenants and third party brands.
Watch the Balexert Digital Branding Zone mock up at http://twitpic.com/52opjc.
With 43,000sqm, Balexert is the 4th largest shopping mall in Switzerland in term of size and the 2nd in term of traffic and turnover with respectively 8.5 million visitors and USD 560 million. Balexert offers a wide range of services including 115 shops and 13 cinemas.
Neo Advertising operates the largest DOOH network in Swiss shopping malls totaling 650 screens in 50 shopping malls, reaching weekly 2.5 million consumers.