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never.no at the Future TV Advertising Forum

Never.no today announced that Scott Davies, the company’s vice president of EMEA, will participate in the panel discussion “The Impact of Companion Screens and Multiscreen TV” at the Future TV Advertising Forum in London on Nov. 30, 2011, at 14:40. (CKoller)

never.no at the Future TV Advertising Forum

never.no at the Future TV Advertising Forum

The panel will address issues such as synchronized multiscreen companion apps, their reach and effectiveness; understanding consumers across the first and second screen and how to create compelling multiscreen experiences; broadcaster versus third-party control over synchronized companion ads; and what other new ad inventory can be exploited in the multiscreen era.

“As the first company in the industry to deliver a live broadcast synchronized companion app, never.no has unique insight into this trend,” said Lars Lauritzsen, never.no CEO. “Davies will bring that unique perspective to this panel discussion.”