Instore TV is set to play a major part of Q8’s shop concept ‘Qvik To Go’, where a wide range of quality products will be presented in a open and modern shop environment.
It has been essential for Q8 to work with a partner who understands and engages in the visionary ideas of the company, and is able to create effective visual customer communication. Q8 perceives Mermaid to fulfil these characteristics, and thus extended the agreement with Mermaid, who has been promoted to be full supplier of digital signage.
Since 2006, Mermaid and Q8 have collaborated closely, regarding instore TV, where Mermaid has acted as supplier of software. The new agreement however, defines Mermaid as turn key supplier. The objective is to enrich the customer experience, and help emphasise Qvik To Go’s status as a modern and versatile convenience shop.
Mermaid will provide hardware, software and content and will manage the platform as well. Q8’s digital instore TV network will included 100 petrol stations.