OVAB Digital Signage Conference Munich

Review of this year’s conference

The annual OVAB Membership Meeting, the OVAB Standard Workshop, a fully booked exhibition area, 4 panel discussions, 11 talks, two tours and a lot of time for networking – those were the main elements of the OVAB Digital Signage Conference, which was held at the Kempinski Airport Hotel Munich on September 18 and 19. (Oliver Schwede)

OVAB President Dirk Hülsermann opened the seventh “OVAB Digital Signage Conference Munich”

OVAB President Dirk Hülsermann opened the seventh “OVAB Digital Signage Conference Munich”

The annual OVAB Membership Meeting was held as part of the conference on September 18. After that, OVAB President Dirk Hülsermann opened the seventh “OVAB Digital Signage Conference Munich” with the workshop “One year after the launch.” The “Installation Tour Explorer” was held in Munich’s city centre alongside the OVAB Workshop.

The “invidis Digital Signage Awards” were then presented at an exclusive evening event. Prizes were awarded to the most successful digital signage companies in 2012 in five categories. In addition, invidis consulting presented its new magazines “invidis Digital Signage Yearbook 2013″ and “invidis DooH Yearbook 2013,″ both created in cooperation with the OVAB.

The welcome address by Dirk Hülsermann on the second day of the conference was followed by the keynotes by Florian Rotberg and Oliver Schwede (invidis consulting). These were followed by 4 panel discussions made up of prominent personalities, as well as 11 talks. There was also a guided tour of Munich Airport, during which selected digital signage installations were presented and explained.

The exhibition section was completely booked out this year, with 15 exhibitors and a Samsung SoC Area. Various special solutions were also showcased: a demonstration of display as a service by the German Research Centre for Artificial Intelligence (DFKI) and LG, the atmosphere solution from Samsung and video walls from NEC.