Standards, standards and more standards. Secretary General of OVAB Europe – Florian Rotberg – presented the Digital Signage industry standardization process.
OVAB Europe showed its presence at this year’s ISE in Amsterdam. Florian Rotberg presented on behalf of OVAB Europe the current status of the standardization process to a wider audience at the commercial theater in hall 8. The interest was high as Digital Signage market participants from all over the world could inform themselves on the current work of OVAB Europe to further push the dynamic success of the industry. DooH audience measurements, industry data formats, commercial standards and service level agreements were all discussed in depth by Mr. Rotberg.
You can find the full presentation Game Changer – How common industry standards change the future of Digital Signage and Digital out of Home here