OVAB Europe Digital Signage Business Climate Index

Three questions for Dirk Hülsermann (President OVAB Europe)

The first issue of the DBCI in 2014 is now online. The business situation has increased considerably with even better expectations for the first two quarters of 2014. invidis has asked Dirk Hülsermann the president of OVAB Europe on his views of the Digital Signage and Digital-out-of-Home market. (Daniel Russell)

OVAB president Dirk Hülsermann at the opening of the 7. OVAB Digital Signage Conference Munich (photo: goettlicherfotografieren.de)

OVAB president Dirk Hülsermann at the opening of the 7. OVAB Digital Signage Conference Munich (photo: goettlicherfotografieren.de)

Mr. Hülsermann thinks that “the relevance [of the DBCI] for the industry is very high”. He sees “the digital signage, as well as the DooH industry is on a very solid growth path, especially in the leading countries such as Germany and the UK”.

To read the full interview follow this link. Download the complete DBCI January-February 2014 survey here.