The first DBCI index for the Benelux market shows a very robust business climate. Retail and corporate communications are the two most important vertical markets for Digital Signage in Benelux.
The Digital Signage Business Climate Index is polled by invidis consulting in cooperation with OVAB Europe. It measures the current business situation as well as the expectations for the next six months in the Digital Signage and Digital out of Home industry of a given market. The first poll in the Netherlands, Belgium and Luxemburg shows a very positive current sentiment and an even better trend. Projects with up to 10 displays make up the bulk of the market and the relevance of DooH has grown in the last 24 months compared to other Media.
Ton van Hout, Strategic Account Manager at Scala Benelu,x is agreeing with the DBCI results and says: ”The digital Signage market is growing. Since hardware costs are dropping in general 50% every 3 years, larger networks are able to be deployed running a healthy business case.”
To read the full interview follow this link.
The complete copy of the March/April 2014 DBCI Benelux can be downloaded here.