The current business sentiment of the Digital Signage industry in Spain and Portugal is good with very positive expectations for further growth in the next six months. The Digital Signage Business Climate Index (DBCI) Spain & Portugal has been polled for the first time in 2014.
The DBCI – a cooperation of the industry association OVAB Europe and invidis consulting – stands at 42,83 base points. The positive trend of the DBCI reflects the good business sentiment of the Digital Signage industry in Spain and Portugal. After more than two years of recession the general economy has been growing since the third quarter in 2013. The improving job market and more confident consumers have created a gradualy increasing dynamism concerning domestic investments in 2014. The higher cashflow gives the companies leverade within their strategic budgets. With most Digital Signage projects dependent on these budgets, the market participants have currently very positive expectations for the near future. As the consumer spendings are increasing, the additional question has shown Retail and Shopping Malls are the two most important vertical markets for Digital Signage in Spain and Portugal. The full survey can be downloaded here.