OVAB Europe Digital Signage Business Climate Index (DBCI)

DBCI – an industry index grows momentum

The second phase of the OVAB Digital Signage Business Climate Index (DBCI) develops to an industry leading industry indicator. The coverage has grown far beyond the core market Germany, Austria and Switzerland. (Tobias Franke)

DBCI-The pulse of the DigitalSignage and DooH industry

DBCI – The pulse of the Digital Signage and DooH industry (Image: invidis)

Today the index is polled across 13 time zones from Portugal in the west to Siberia in the east. More than 75% of the relevant Digital Signage Market in EMEA will be covered by the end of this year. Additional markets will follow in 2015. The index is compiled and managed by invidis consulting in cooperation with OVAB Europe and various national digital signage and digital out of home associations. All results are published free of charge to be used by the industry, investors as well as other interested parties. To achieve a better overview invidis has re-launched the DBCI research sector at invidis.de/dbci/. The new listings provide a wealth of information with more than 100 individual surveys already online and dozens being added every other month. More research from one of EMEA’s leading digital signage and DooH experts are to be found here.