The yearly summer slump has a direct effect on the Digital Signage Business Climate Index (DBCI). Compared to May and June the business climate has decreased slightly in July.
Since the last survey in May 2014 the Digital Signage Business Climate Index has decreased from 60,90 base points by 10,50 to 50,40 base points. The current business situation was rated as “good (+)” with a slight change. However the optimism concerning the near future has decreased since the beginning of this year. In this, the DBCI is running according to the other leading economical indicators (Ifo/ZEW). Still the analyst ZEW president Clemens Fuest sees „an underlying positive trend for the mid-term economical outlook”. However, due to a decrease in consumer spendings and orders from the industry the economy in the second quarter could not keep up with the high pace of the first quarter.
The market participants expect an increasing customer demand for Digital Signage solutions for Small Signage (displays smaller than 32”). The most important scenarios are shelf displays, door signs and display systems in elevators or public transport. Network provider, marketers and agencies still see high challenges for the creative implementation of DooH campaigns
The full survey can be downloaded here.