The positive trend of the DBCI reflects the positive business sentiment of the Digital Signage industry in Spain and Portugal. This indicates the OVAB Europe Digital Signage Business Climate Index (DBCI), which is polled by invidis consulting with the support of the Digital Signage and Digital-out-of-Home association OVAB Europe.
The Digital Signage Business Climate Index Spain & Portugal has been polled for the second time in 2014. The index remained constant at a positive level with a slight decline of 2,86 base points to stand at 39,97 base points. The market participants show a high satisfaction with the current business situation, as 85% of the polled companies have a good or satisfactory sentiment. Even higher score the positive expectations for the next six months, with 80% of the market participants expecting a more favourable situation for their business. After accelerating growth in the general economy, many customers have now started to invest in Digital Signage solutions. “In Spain the current business situation is highly positive for Digital Signage. Important corporate and retail customers understand the power of the media and many are on the way to have a clear strategy to implement Digital Signage solutions in their offices and stores”, noted Roi Iglesias, CEO of Neo Advertising Spain. Several big projects have surpassed the pilot phase with 15 to 20 displays and will start the main roll out with up to 500 displays in the near future. In the Digital-out-of-Home sector the big advertising companies like Clear Channel and JCDecaux have been constantly investing in their digital portfolio, as revenues are expected to grow by 9% in 2014. The full survey can be downloaded here.