OVAB Europe Digital Signage Business Climate Index (DBCI)

Good expectations for 2015 in Benelux

The current business situation in Benelux is very good. This indicates the Digital Signage Business Climate Index (DBCI), polled by invidis with the support of the Digital Signage and Digital-out-of-Home association OVAB Europe. The index has increased since the last poll in September and remains on the positive level. (Theresa Amann)

Display at Banque BCP Luxembourg (Image: Tech-IT PSF S.A.)

Display at Banque BCP Luxembourg (Image: Tech-IT PSF S.A.)

The Index grew from 52,38 base points by 8,98 points. The current business situation is very good, with the more favorable expectations for the next six months clearly increasing. The general economy in the Benelux market has stabilized on a low growth level.

Digital signage market has good expectations for 2015 (Grafic: invidis)

Digital signage market has good expectations for 2015 (Grafic: invidis)

In the digital signage market the summer slump lasted longer than anticipated. However, the positive target for the general economy and the expected improvement of the labor market in 2015 has had a positive effect on the expectations for the new year.

Further research

Low market share for UHD expected – 5% market share in 2015

The very high costs for UHD content has a dampening effect on the expectations for full UHD projects in the next year.

Availability of cost effective UHD hardware (displays/media players) will result in a growing demand within the next 12 to 18 months. However, the very high costs for UHD content has a dampening effect on the expectations for full UHD projects in the next year.

Satisfactory demand for entry level digital signage

Falling hadware prices and availability of plug-and-play solutions have resulted in a growing demand for entry-level digital signage solutions in 2014. However, the customers are more inclined to use higher performing products with software and content.

DooH industry favours traditional nomenclature

66,7% of all polled companies are vavoring the nomenclature Digital-
out-of-Home (DooH) for the media. 33,3% are vavoring the nomenclature Public Video or Adscreen.

Here the full survey November/December 2014 can be downloaded.