OVAB Europe Digital Signage Business Climate Index (DBCI)

Italian digital signage market with optimistic outlook for 2015

The Digital Signage Business Climate Index (DBCI) in Italy has significantly increased since the last poll in September. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners. (Tobias Franke)

Expectations | Very optimistic outlook for the new year (Grafic: invidis)

Expectations | Very optimistic outlook for the new year (Grafic: invidis)

In November and December the DBCI Index grew by 16,57 points and is now on a “slightly positive” level. Concerning the current business situation the market is ambiguous. 35% rate their situation as good and again the same number rates their situation as poor. However, all market participant have similar expectations for 2015 as 65% see a more favourable situation in the new year. The drastic decrease in the oil price since the summer has significantly lowered the energy costs in the major European economies to the effect, that after a dent in September/October, the DBCI is back on the positive trend that started at the beginning of the year.

Further Research

Further research | Low market share for UHD, but satisfying demand for entry level signage (Grafic: invidis)

Further research | Low market share for UHD, but satisfying demand for entry level signage (Grafic: invidis)

The very high costs for UHD content has a dampening effect on the expectations for full UHD projects in the next year. Falling hardware prices and availability of plug-and-play solutions have resulted in a satisfying demand for entry-level digital signage.

Here full survey IT November/December 2014 can be downloaded.