The OVAB Europe Digital Signage Business Climate Index (DBCI) has increased since the last poll in September. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners.
In November and December the DBCI Index grew by 6,07 base points and is on a “slightly positive” level. The rating of the current business situation saw a strong growth of the positive answers. Whereas the optimism concerning the near future remained rather stable. The drastic decrease in the oil price since the summer has significantly lowerd the energy costs in the major European economies to the effect, that after a dent in September/October, the DBCI is back on a positive trend.
The very high costs for UHD content has a dampening effect on the expectations for full UHD projects in the next year. Falling hardware prices and availability of plug-and-play solutions have resulted in a high demand for entry-level digital signage.
Here the full survey Poland November/December 2014 can be downloaded.