OVAB Europe Digital Signage Business Climate Index (DBCI)

Digital Signage market continues the positive trend

The Digital Signage Business Climate Index (DBCI) which is polled regularly by invidis and OVAB Europe has further increased in Benelux since the last poll in March. (Tobias Franke)

DBCI Benelux May/June 2015 | Video wall Desigual Store Amsterdam (Photo: invidis)

DBCI Benelux May/June 2015 | Videowall Desigual Store Amsterdam (Photo: invidis)

The Digital Signage Business Climate Index (DBCI) in Benelux has further increased since the last poll in January. The Index grew from 71,43 base points by 3,57 points to reach 75,00 base points. The DBCI reflects the very positive current business sentiment of the digital signage industry in Benelux.

Almost 90 % of the polled companies rate their current business climate with good. While just slightly more than 10 % see their situation as satisfactory. However, with 62 % the answers for more favourable business conditions within the next six month has declined. More companies than in the first quarter expect no big movement in the market until the end of the year.

Further research:

There are high hopes for the market potential for LED display technology. The digital signage and digital out of home companies polled in the DBCI all see a high to very high potential for LED display technology in competition to LCD displays within the next 24 months.

Here the full survey May/June 2015 can be downloaded.