OVAB Europe Digital Signage Business Climate Index (DBCI)

Digital Signage market with robust business sentiment

The Digital Signage Business Climate Index (DBCI) in Italy has slightly increased since the last poll in March. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners. (Daniel Russell)

DBCI Italy May/June 2015 | Much enhanced outlook for the second half of 2015 (Graphic: invidis)

DBCI Italy May/June 2015 | Much enhanced outlook for the second half of 2015 (Graphic: invidis)

The Digital Signage Business Climate Index Italy has increased by 2,69 base points from 19,99 base points to 22,69 base points. The DBCI reflects the increasingly positive current business sentiment of the digital signage industry in Italy.

Over 3/4 of the polled companies are satisfied or rate their current business climate with good. While still 1/4 see their situation as negative. However, with 54 % the answers for more favourable business conditions within the next six month has grown. Markedly more companies than in the first quarter expect some movement in the market until the end of the year.

Further Research

There are high hopes for the market potential for LED display technology in outdoor installations. The digital signage and digital out of home companies polled in the DBCI all see a high to very high potential for LED display technology in competition to LCD displays within the next 24 months.

Here the full survey IT May/June 2015 can be downloaded.