OVAB Europe Digital Signage Business Climate Index (DBCI)

Digital Signage market with slow recovery in the second quarter of 2015

Since the last survey in March the OVAB Europe Digital Signage Business Climate Index (DBCI) Russia has increased further. The DBCI is polled by invidis consulting with the support of the digital signage and digital out of home association OVAB Europe. (Daniel Russell)

DBCI Russia May/June 2015 | Digital Signage industry with clearly increased current business situation (Graphic: invidis)

DBCI Russia May/June 2015 | Digital Signage industry with clearly increased current business situation (Graphic: invidis)

The Digital Signage Business Climate Index Russia has has increased by 14,28 base points from -21,43 base points to -7,15 base points. The DBCI reflects the current slightly negative business sentiment of the digital signage industry in Russia.

Over 70 % of the polled companies are satisfied or rate their current business climate with good. While only less than 30 % see their situation as negative. With 36 % particularly the answers for more favourable business conditions within the next six month have increased markedly. More companies than in the first quarter expect definitve new impulses in the market until the end of the year.

Further Research

There are high hopes for the market potential for LED display technology in outdoor locations. The digital signage and digital out of home companies polled in the DBCI all see a high to very high potential for LED display technology in competition to LCD displays within the next 24 months.

Here the survey can be downloaded in English (full report) and Russian (summary).