The Digital Signage Business Climate Index (DBCI) which is polled regularly by invidis and OVAB Europe has registered a slight dip in the business sentiment in Benelux since the last poll in May.
The Digital Signage Business Climate Index (DBCI) in Benelux has decreased since the last poll in January. The Index fell from 75,00 base points by 8,33 points to reach 66,67 base points.
While the current business situation is assessed more conservative by the market participants compared to May, the outlook for the future has become more optimistic.
Mobile integration is one of the buzzwords connected to the omni-channel retail concept within the digital transformation. However, in 2014 still clearly less than 10% of all Digital Signage solutions or DooH campaigns were actively banking on integrating mobile devices.
Within the next two years the market participants see the current situation changing. The market share of Digital Signage solutions or DooH campaigns using mobile integration will grow to on average of 10% to 15%.