OVAB Europe Digital Signage Business Climate Index (DBCI)

Digital Signage market business sentiment with end-of-year rally

The current business situation in Russia is still on an upwards trend. Since the last survey in September 2015 the Digital Signage Business Climate Index (DBCI) Russia has increased to a slightly positive level. (Theresa Amann)

DBCI Russia November/December 2015 | The market participants have a better outlook for the next six months (Image: invidis)

DBCI Russia November/December 2015 | The market participants have a better outlook for the next six months (Image: invidis)

Since the last survey in September 2015 the Digital Signage Business Climate Index has further increased by 10,49 base points from 5,56 base points to 16,05 base points.

The current business sentiment has brighten up significantly towards the end of the year and increased by several percent reaching a 12 month high. The low point of business confidence was at the turn of the last year.

The optimism towards the near future also saw growth. Now almost 40% of all polled companies already expect a more favourable situation for their business within the next six months.

Further Research

The market leaders among the distributors in Russia are Auvix, Marvel, LANK and Merlion. Between 60% and 80% of the market participants have worked with those competitors.

Only 21% of the DooH market has seen a rise in bookings in the current year. The overall market is expected to register no change in the number of advertising bookings for 2015

Here the survey can be downloaded in English and Russian.