The OVAB Europe Digital Signage Business Climate Index (DBCI) has decreased since the last poll in September. The DBCI is the leading digital signage and digital out of home index in EMEA of the cooperation between the industry association OVAB Europe and invidis consulting, supported by other cooperation partners.
The digital Signage Business Climate Index Poland has decreased strongly. It fell by 32,94 base points from 60,00 base points to 27,75 base points. The decline of the index has been definite. However, it sill is well in the positive region of the scale. As over 80% of the market participants are still satisfied or happy with their current business situation.
At the same time the optimism towards the near future has seen a clear decline since the last survey. Yet still almost 40% of all polled companies expect a more favourable situation for their products and services in the Digital Signage and Digital out of Home market within the next six months.
The market leaders among the distributors in Poland are Veracomp, ABC Data and Action. Between 35% and 75% of the market participants have worked with those competitors.
75% of the DooH market has seen a rise in bookings in the current year. The overall market is expected to register a healthy increase in the number of advertising booked in 2015