We are expecting more than 400 delegates from all over Europe to join this important industry event. In order to accelerate the success of our industry the Digital Signage and DOOH offerings have to be simplified. That’s why we have chosen “Simplifying the Digital Signage Business” for this year’s motto.
The following topics will be covered:

• Software as a service
• Cloud services for digital signage
• Outsourcing of network operations
• Smart Screens
• Proof of play
• Efficient asset management
• Rollout planning and optimization
• Content services
• License clearing for content

In addition we  will provide keynotes from leading out of home companies and amazing customer success stories. Participants will have access to the main conference track, the content and the network operations workshops.
For more information contact: Florian Rotberg (florian.rotberg@invidis-consutling.de)

On the 20^th of October the annual OVAB Europe membership meeting will be held. The meeting is accompanied by two workshops where the standardization process for “Proof of Play” , media currency and campaign planning will be discussed.

With speakers from:

• Future Source Consulting
• Bluefox
• Google
• Intel
• Specialzed Software Services
• Yahoo!
• YCD Multimedia
• Swisscom
• Harris
• Cittadino
• Eurosport
• Nova Versa
• Gettyimages
• Edisonweb
• Minicom Digital Signage
• Wincanton
• Urban Digital and other…

OVAB Europe Campaigns 2010 – common standards for DooH

OVAB Europe is focusing on two selected industry standards to be established in Q3 2010.  This standards will be  “Aggregator/Common Media Currency” and “Proof of Play”.

Aggregator / Media Currency – Abstract

The concept of standardizing and packaging ad space from multiple DooH networks to make media buys easier for agencies is becoming more and more prevalent. As long as single networks don’t offer the reach expected by media buyers DooH aggregator will be essential for the industry.

Aggregators need standards for display characteristics and vital data. OVAB Europe is working on a common goal to establish generally accepted standards as well as common media currency. The complicated task of standardizing metrics across European markets is our long term goal.

OVAB Europe Standard committee will present a standard framework in October at the Munich Digital Signage Conference. An open discussion and a formal standard decision including major /non-OVAB DS suppliers and users is planned to be held in Munich.

Proof of Play – Abstract

The acceptance of Digital out of Home Advertising relies in part of a seamless, proven and generally accepted proof of play. Advertisers and Media Agencies expect definitive proof that their commercials aired correctly.

POPAI has published basic playlog standards (current version 1.1a 23 August 2006) playlog, according to the released POPAI glossary, is a record of information created from the digital signage system players reflecting the content played, the system performance and other data. A well-defined playlog format provides necessary information for digital signage network users to audit, monitor and act on the intelligence. A standardized format provides credibility to the digital signage users by ensuring the required information is present and by making the sharing

OVAB Europe aims to develop on base of the POPAI playlogs a seamless hardware supported proof of play standard. Besides a standard reporting the new proof of play standard builds on a physical sensor at the point of play (display).

External Proof-of-Concepts are already available and go to market is feasible in 2010. Internal / integrated PoP could be available in approx. six months.

First results will be presented at the Munich Digital Signage Conference in October.

We invite the whole industry – including non OVAB membership – to discuss the standard frameworks in two separate workshops on the 20^th of October.

Let our experts guide you through Integrated Systems Europe 2010

OVAB Europe – the first pan-European digital out of home association – announces the bringing of the ISE Digital Signage Tour to the Amsterdam RAI. The ISE Digital Signage Expert Tour is an educational framework, helping visitors understand and experience the full digital out-of-home application on the show floor. Integrated Systems Europe is the leading professional AV and electronic systems integration show.

The tour will visit and inform about suppliers of

• Content
• Screens
• Software
• Extension
• Totems
• Audience Measurement

The tour is a free service and will be held at Hall 10 Booth M118, 2 – 4 February at 11:00 am.

This free tour will provide an overview of a selection of carefully hand-picked exhibitors following the accurate path of the digital signage supply chain, from content creation to traffic management, outlining how they fit into the overall Digital Signage puzzle. Traditionally, a visitor finds it difficult to get a bird’s eye view of the overall application. The ISE Digital Signage Tour answers this need by providing the full end-to-end story with real live demos of each piece in the puzzle, an overview of the solution which a visitor would normally not get.

Ronni Guggenheim, Vice President OVAB Europe, explains: “The digital signage industry is a fragmented collection of technology and solution providers, each of them offering one piece of the puzzle in the digital signage eco-system. While a show visitor normally walks the floor seeing bits and pieces of the overall application out of context, the tour participant will be presented the end-to-end solution – giving a bird’s eye perspective on how to plan, create, rollout and operate a full-scale digital signage network, from content to measurement. After that, attendees will be able to get more information about the industry from the OVAB Europe booth. We believe this is a unique combination that will have widespread appeal to the ISE visitor base”

In addition, OVAB Europe is allowing participants to listen to the tour guide’s explanations without surrounding interferences. This method utilizes a ListenTech tour audio system and ensures that listeners hear comprehensively, without interruption.

To participate in this free tour sign up here!

Participants should hurry as places are limited.

Agenda OVAB Europe Conference*

Link to Registration

*In case of necessity Organizer has the right to change speakers and program of the conference.

Munich-based invidis consulting will develop the Confer-ence program and assist promoting the event. ISE also noted that it was “delighted to announce that the Conference will be supported by OVAB Europe”

Mike Blackman, Managing Director, Integrated Systems Events says “Of the 564 companies who exhibited at ISE in 2009, more than half were in the digital signage busi-ness – making our show comfortably the largest digital-signage marketplace in Europe. Our first DOOH Business Conference raised the profile of ISE substantially within the advertising and creative content communities, and we believe our new partnership with invidis will allow us to build further on this foundation.”

Dirk Huelsermann, Chairman of the Board of OVAB Europe, commented “ISE’s DOOH Business Conference is already the leading event for our industry in Europe. So, for us, it is the logical next step to support and partici-pate in next year’s Conference, and introduce our Asso-ciation to all relevant players in the business.”
Florian Rotberg, Senior Project Manager, invidis consult-ing, noted “Having attended the inaugural DOOH Busi-ness Conference this year, we were struck by the high quality of delegates and the enormous interest gener-ated not just by the Conference program, but also by the ISE tradeshow itself. For 2010, we will use our huge ex-perience of the DOOH market to ensure that the pro-gram is more valuable than that of any other pan-European event.”

Further details of the 2010 Conference program will be announced shortly, along with key speakers and pricing details.

Critics will say that it reflects the German origins of the new association. But we will prove that this is not the case. As a pan European association the conference will feature speakers from DooH corporate customers from all over Europe. English simultaneous translation will be provided for all participants if necessary.

Language barrier will be no excuse for not participating this time.
Unlike other conferences the organizers will focus on the customers view on Digital Signage. Speakers from different vertical markets will present important com-munication processes in their markets and discuss if and how Digital Signage can be established within their business.
So this conference won’t be about software, hardware or content issues.
Independent industry representatives will:

• Explain business processes in their markets
• Highlight information and communication issues
• Unveil the potentials for Digital Signage

Prior to each expert presentation a short introduction will be given by invidis consulting about trends and drivers of the special vertical market. In addition we provide economical figures and examples of Digital Signage installations.

To guarantee a very cost efficient conference the quarterly OVAB Europe board and member meetings will be held a day prior to the conference. In addition the DBCI advisory board will meet and discuss the feedback of the DooH Business Climate Index and will pass on the roadmap for the new industry index.