Patrick Quinn about the Digital Signage and DOOH Industry.

OVAB Europe presents the upcoming ISE DooH Business Conference 1-2 February 2010. Patrick Quinn, Founder of PQ media will present at the conference details about the global DooH market forecast 2009-2014. Following a short interview with Patrick Quinn a week before the conference.

Patrick Quinn, can you give us a brief overview about the PQ Media services and your references in media research?

PQ Media is the leading provider of global media econometrics covering all 20 media and communications segments and more than 100 sub-segments, and pioneer of alternative media. Our experienced management team and analysts are mapping the next frontier of media. PQ Media has helped top executives at leading media companies, financial institutions, agencies, brands and management consulting firms by providing accurate forecast models for media spending and usage, predicting key trends and pinpointing opportunities for growth. Through our custom research, syndicated reports and proprietary methodology, PQ Media provides clients with unbiased insights and actionable strategic intelligence they can’t find anyplace else. more…

“Eleven members of the Out-of-home Video Advertising Bureau have completed their first audience-research studies in conformity with OVAB’s new audience metric guidelines, published last year. While most big DO networks have previously conducted proprietary audience studies with third-party research firms, this marks the first time that they agree on the underlying metric.”…more

The conference will provide insights into trends & driver of communication, customer expectations and benefits regarding digital signage and the potentials for 2010. Each presentation will be introduced by a 5-minute market snapshot to give all attendees an overview about the economic key facts, competitive environment and the usage of digital signage. more…