Dirk Hülsermann, President OVAB Europe

During this years ISE DOOH conference in February Dirk Hülsermann gave an interisting overview over the recent M&A activities in the DOOH sector. From his point of view this activities are an indicator that the interest in the new media is still growing and will speed up in the next month – despite the fact that the overall economy is still shaken by the problems in the finance sector. Furhtermore Hülsermann stressed the developments in the mobile sector and advised to watch those developments carefully. The full presentation can be downloaded as a PDF file if you follow this link >> DOOH –Breakdown or Breakthrough?

Patrick Quinn about the Digital Signage and DOOH Industry.

OVAB Europe presents the upcoming ISE DooH Business Conference 1-2 February 2010. Patrick Quinn, Founder of PQ media will present at the conference details about the global DooH market forecast 2009-2014. Following a short interview with Patrick Quinn a week before the conference.

Patrick Quinn, can you give us a brief overview about the PQ Media services and your references in media research?

PQ Media is the leading provider of global media econometrics covering all 20 media and communications segments and more than 100 sub-segments, and pioneer of alternative media. Our experienced management team and analysts are mapping the next frontier of media. PQ Media has helped top executives at leading media companies, financial institutions, agencies, brands and management consulting firms by providing accurate forecast models for media spending and usage, predicting key trends and pinpointing opportunities for growth. Through our custom research, syndicated reports and proprietary methodology, PQ Media provides clients with unbiased insights and actionable strategic intelligence they can’t find anyplace else. more…

“Eleven members of the Out-of-home Video Advertising Bureau have completed their first audience-research studies in conformity with OVAB’s new audience metric guidelines, published last year. While most big DO networks have previously conducted proprietary audience studies with third-party research firms, this marks the first time that they agree on the underlying metric.”…more