“Eleven members of the Out-of-home Video Advertising Bureau have completed their first audience-research studies in conformity with OVAB’s new audience metric guidelines, published last year. While most big DO networks have previously conducted proprietary audience studies with third-party research firms, this marks the first time that they agree on the underlying metric.”…more

The conference will provide insights into trends & driver of communication, customer expectations and benefits regarding digital signage and the potentials for 2010. Each presentation will be introduced by a 5-minute market snapshot to give all attendees an overview about the economic key facts, competitive environment and the usage of digital signage. more…

Newsletter October 2009

The last month have been very busy for all OVAB Europe board members. A lot of efforts have been made to pave the way for our young association. For the first time we will hold OVAB Europe DOOH conference in Munich on the 21st of October. This event is the starting point for series of events OVAB Europe will organize or participate in.