OVAB Europe has published the first business sentiment index for the digital signage industry. The surveyed companies expect an upward trend

78 percent of the European companies in the digital out-of-home media segment expect to see a positive economic development within their industry. That is the result of the Digital Business Climate Index (DBCI) that OVAB Europe, the association representing the interests of the continental digital-out-of-home industry (DooH industry) has put out. more…

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OVAB Europe gathers data for the first index for the digital out-of-home media sector in Europe

Munich, 25th June 2009 – The digital outdoor advertising sector in Europe is to get its own index. OVAB Europe, the association representing the digital out-of-home media sector in Europe, is currently running its first data gathering enquiry and at the same time initiating a regular market assessment of this sector, which is still quite new in Europe. more…