Management Board

Dirk Hülsermann (President)

With Dirk Hülsermann, we have a first-rate expert in the industry as founding president. Dirk heads NEC’s newly established DOOH Solutions (Digital-out-of-Home) business. He will use his industry expertise to implement the European market launch of NEC’s ad-serving platform VUKUNET, a web platform for the entire advertising workflow on DOOH networks, which has already been successfully launched in the US. Dirk Hülsermann established himself as an expert in the advertising and media industry and a specialist in the field of digital-out-of-home advertising in the course of various management positions in large multi-national companies and in his role as founder and president of the Out-of-Home Video Advertising Bureau Europe (OVAB Europe).Dirk started his career at a Klinger Group company before moving to Kyocera in 1997, where he became Director for Marketing and Corporate Communications in 2001. In 2005 his path took him to Mitsui Europe, where as Business Development Manager EMEA in the Investment Division he was responsible for strategic investment in the fields of New Media and Digital-Out-Of-Home. Over the last three years Dirk worked as Director Business Development International for Neo Advertising. In this position he drove the rapid growth of this international group, in particular in the DOOH segment.

Ronni Guggenheim (Vice President)

Ronni Guggenheim, CEO of Minicom Digital Signage, is highly experienced professional, pioneering the digital signage industry. Minicom Digital Signage is the leading manufacturer of infrastructure platform solutions for digital signage. As a co-founder and board member of OVAB Europe, the only pan-European industry association, Ronni has a wealth of contacts in the market place and maintains an extensive network to all areas and major players. Ronni comes with an economics and business administration background, with 20 years of professional and managerial experience in enterprise and corporate environments.

Ingo Graf (Vice President and Treasurer)

Ingo Graf operated in two functions for ECE Projektmanagement GmbH & Co. KG before he contributed to the foundation of ECE flatmedia GmbH and changed over to be the managing director. First he was responsible for the Project development of the ECE shopping center division and moved then to be Transaction manager in the finance sector for share sale. Between its two activities in the ECE he was managing partner and founding member of a startup company in the golf industry for six years. Other occupations were being the leading controller of DB Station & Service AG (Deutsche Bahn) and Sparkassenversicherung Hessen / Thüringen.
Previously he completed his study of Economic and Organizational Sciences at the University of the Bundeswehr Hamburg during his officer career at the German army.
He also completed an additional real estate study at the European Business School in Oestrich-Winkel during his time as a subsidiary of the Deutsche Bahn AG.