Let our experts guide you through Integrated Systems Europe 2010

OVAB Europe – the first pan-European digital out of home association – announces the bringing of the ISE Digital Signage Tour to the Amsterdam RAI. The ISE Digital Signage Expert Tour is an educational framework, helping visitors understand and experience the full digital out-of-home application on the show floor. Integrated Systems Europe is the leading professional AV and electronic systems integration show. more…

Interview with Dirk Hülsermann

German magazine Horizont published today very interesting interview with Dirk Hülsermann, Director of Business Development at Neo Advertising and president of OVAB Europe. Title of the article is “Gold-digger mood is dominating the market” is more than indication of what is the interview about… more

“Eleven members of the Out-of-home Video Advertising Bureau have completed their first audience-research studies in conformity with OVAB’s new audience metric guidelines, published last year. While most big DO networks have previously conducted proprietary audience studies with third-party research firms, this marks the first time that they agree on the underlying metric.”…more