The conference will provide insights into trends & driver of communication, customer expectations and benefits regarding digital signage and the potentials for 2010. Each presentation will be introduced by a 5-minute market snapshot to give all attendees an overview about the economic key facts, competitive environment and the usage of digital signage. more…

Newsletter October 2009

The last month have been very busy for all OVAB Europe board members. A lot of efforts have been made to pave the way for our young association. For the first time we will hold OVAB Europe DOOH conference in Munich on the 21st of October. This event is the starting point for series of events OVAB Europe will organize or participate in.

Newsletter September 2009

In a few weeks, the first official meeting will be held under the auspices of the OVAB Europe in Munich. From the 20th to the 22nd of October DooH will dominate the Bavarian capital city. Three days in which representa-tives from different sectors will shape the future of the digital out of home media through workshops and lectures. In addition to the association meetings and the conference program there will be a workshop on the “Audience Metrics Guidelines” given by OVAB US. Read more in the current issue of the OVAB Europe Newsletter.