Dirk Hülsermann, President OVAB Europe

During this years ISE DOOH conference in February Dirk Hülsermann gave an interisting overview over the recent M&A activities in the DOOH sector. From his point of view this activities are an indicator that the interest in the new media is still growing and will speed up in the next month – despite the fact that the overall economy is still shaken by the problems in the finance sector. Furhtermore Hülsermann stressed the developments in the mobile sector and advised to watch those developments carefully. The full presentation can be downloaded as a PDF file if you follow this link >> DOOH –Breakdown or Breakthrough?

OVAB Europe supports the upcoming Screen Media Expo. We have talked with Mark Pigou,Managing Director of Screenevents about the all new Screen Media Expo. Screenmedia Expo premiers 5-6 May 2010 at Earls Court London. A new location, a new DooH Expo, new conferences and a new date.

1. Mark, Screen media Expo will take place for the 5th time now. People who are familiar with the event have already noticed the change in time. What is the reason for this?

The new date moves the Expo to post Easter holiday and well clear of any calendar conflicts. It now sits in a stronger-than-ever position as the industry’s biggest dedicated digital signage and DOOH media event in Europe. We’ve had a supportive and highly positive reaction from exhibitors and the industry as a whole to the 5-6 May date. We’re also moving to the bigger, more flexible and accessible venue that is Earls Court, which again reflects our year-on-year growth. more…