All interested persons who could not attend our Digital Signage Guided Tours at the ISE 2010 are now able to dwonload the guidebook with the basic information.

For further information please contact the OVAB Europe Office

Digital display screen advertising at the point of sale considerably boosts sales and brand awareness.

According to a new consumer survey by the Nielsen research firm on “Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores,” digital out-of-home Media (DOOH) increases sales at the point of sale (POS). Four out of five product brands experienced significant increases of up to 33 percent in additional sales through the use of DOOH media. At the same time, display screen advertising at the POS considerably increased brand awareness: While previous studies on the effectiveness of POS advertising media showed only a slight increase in brand awareness (unprompted), the in-store TV tested here yielded a remarkable increase in awareness and recall rates of up to 14 percent (unprompted) and 31 percent (prompted). more…

Meet and network with the global DooH industry decision makers -
ISE DooH Business Conference 1-2 February 2010 in Amsterdam

Opinion leaders of the DooH Business from Intel, JC Decaux, Microsoft, NEC, PQ Media, Broadsign and many more meet at the upcoming ISE DooH Business Conference supported by OVAB Europe. A premium speaker line up offers presentations to all aspects of Digital out of Home. Keynotes by some of the leading industry players will draw the path for the breakthrough of the industry,

Register today and catch one of the last delegate seats available